Streamlining Content Management with AI-Driven Solutions
Retail - Global Retail
Client
A global retail company operating across multiple regions, managing diverse digital assets, product information, and content for eCommerce and marketing channels.
Challenge
The client struggled with the increasing complexity of managing vast digital assets and content across multiple regions and channels, leading to inefficiencies and inconsistent customer experiences. Key challenges included:
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Disorganized asset libraries resulted in slow content retrieval and limited reusability.
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Inefficient content workflows caused delays in content publishing and approvals.
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Fragmented content systems across regions led to discrepancies in customer touchpoints.
solution
We implemented an integrated, AI-enhanced content management solution to centralize asset storage, streamline workflows, and enable seamless omnichannel content delivery.
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Digital Asset Management (DAM): Integrated Adobe Experience Manager Assets to centralize and automate digital asset storage, retrieval, and metadata management, improving discoverability and asset reuse.
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Headless CMS: Deployed a headless CMS with Contentful, enabling multi-platform content delivery from a single source, ensuring consistent customer experiences.
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Workflow Management: Leveraged Adobe Workfront to streamline content creation, approval, and publishing workflows, minimizing delays and manual tasks.
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Content Integration: Unified disparate content sources by connecting Adobe Experience Manager (AEM) with Salesforce Commerce Cloud, ensuring real-time content synchronization and consistent delivery across web, mobile, and in-store channels.
Key benefits
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Content Management Efficiency Improved by 40%, allowing faster asset retrieval and reducing redundancy.
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Omnichannel Consistency: Achieved 100% consistency across customer touchpoints through headless CMS, delivering the right content seamlessly across web, mobile, and in-store.
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Achieved a 30% return on investment through optimized asset utilization, workflow automation, and faster deployment.